I’m Karena Richmond, a social media strategist and communications storyteller based in Lexington, Virginia, passionate about helping mission-driven organizations connect with their audiences in meaningful, measurable ways. As a social media strategist for William & Mary University Communications, I manage content across multiple high-visibility platforms reaching over 100,000 followers, using data to shape campaigns that actually drive engagement, not just impressions.​

Blending my background in public policy and religious studies with hands-on experience in higher education, political messaging, and student leadership, I specialize in crafting clear, compelling narratives across social, video, and written content. I’ve led marketing and outreach efforts for student organizations, city council campaigns, and admissions teams, building communities online and on campus while keeping strategy, brand, and audience at the center.​

Whether I’m scripting a short-form video, analyzing campaign analytics, or walking prospective students through campus, my goal is always the same: to make people feel informed, included, and inspired to take the next step. If you’re looking for someone who can translate complex ideas into accessible and engaging content, I would love to connect!